Grantmakers for Effective Organization is a nonprofit coalition of grantmaking organizations committed to building strong and effective nonprofit organizations. But the organization was saddled with a Web site that was confusing for its constituents, and was littered with broken links and database bugs.
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Hairpin started by asking core questions about GEO's purpose and identity. How was GEO different? Who was the site intended to serve? What did GEO want them to do? The answers emerged from surveys, research and an in-person workshop with GEO key stakeholders.
The Web site design grew out of what we learned. The design reorganized information so navigation passed the "don't make them think" test. We clarified the division between public and member-only content. We added a bit of social networking ability so GEO members could use the site's "wonder wall" to find and help each other directly. And of course we spiffed up the look and feel of everything.
Hairpin continues to help GEO strengthen the grantmaking community by designing many of its print materials, including GEO's annual report, corporate brochure and best practices studies.
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